Advantage of Newspaper Advertising and Magazine Advertising in India

Despite the fact that technology has advanced significantly in recent years, newspaper advertising remains the most trusted media. The method of reading a newspaper, however, differs from print to digital. Print remains the most popular format today, with more than 250 million adults reading a newspaper every month. With such a large audience, newspaper advertisement is still

How OTT Advertising Become a Big Advertising Platform for all Advertisers?

Over the top or OTT platforms have proved to be a convenient means of advertising for a plethora of brands and businesses. Especially in India, the viewership of content on these OTT platforms has only seen a rise ever since they were introduced to the markets. The rise has been even more with the pandemic

Why is Digital Advertising More Popular in India nowadays?

The digital space is expanding exponentially and there still seems to be no end to this growth. With the growing digital space, the scope of advertisements is also growing. Especially in India, every other person even with limited literacy has a smartphone or wants to own one. This shows the long way India has come

Need to Hire an Advertising Company for Your Business Growth

Every brand understands the importance of good marketing for the company for business growth. With the increasing competition in the market for most of the brands, the right advertising strategy can help them stand out from the rest of the competitors. Understanding the competition and the need for good marketing is one, but it can

Importance of Newspaper Advertising Nowadays in India

The newspaper market in India has been constantly growing and is constantly changing to keep its readers intact. Earlier the newspapers were just printed on paper and delivered to their readers. Other than the news, newspapers showcased different ads on every other page for different brands. This remains the trend, but with the printed newspaper,

Advantage of PPC Services to Grow Your Business

Pay-Per-Click (PPC) advertising is a form of marketing in which you pay a small fee each time someone clicks on one of your advertisements. Google Ads, Microsoft Advertisements, and Facebook Ads are the most common PPC advertising platforms; but, considering the amount of searches and number of choices, Google is by far the most useful

Why Should Hire an Advertising Agency for Successful Business!

An organization has a qualified team of experts with the expertise to administer both your promotion and publicity requirements. It must be taken into account factors like the budget, market objectives, mission consumers, etc. Advertising agency and publicity are the means to improve your brand visibility, generate new clients, and generate income. You can’t profit

Important Things to Observe in Advertising On OTT

OTT advertising is similar to television advertising, but it is distributed by streaming media on OTT platforms. In the upcoming years, the platform is projected to vastly change, offering advertisers the best of all worlds: programmatic rewards and the widening footprint of operating systems. The word “over-the-top” refers to a service that requires consumers to