Advantage of Newspaper Advertising and Magazine Advertising in India
Despite the fact that technology has advanced significantly in recent years, newspaper advertising remains the most trusted media. The method of reading a newspaper, however, differs from print to digital. Print remains the most popular format today, with more than 250 million adults reading a newspaper every month. With such a large audience, newspaper advertisement is still…
How OTT Advertising Become a Big Advertising Platform for all Advertisers?
Over the top or OTT platforms have proved to be a convenient means of advertising for a plethora of brands and businesses. Especially in India, the viewership of content on these OTT platforms has only seen a rise ever since they were introduced to the markets. The rise has been even more with the pandemic…
Why is Digital Advertising More Popular in India nowadays?
The digital space is expanding exponentially and there still seems to be no end to this growth. With the growing digital space, the scope of advertisements is also growing. Especially in India, every other person even with limited literacy has a smartphone or wants to own one. This shows the long way India has come…
Need to Hire an Advertising Company for Your Business Growth
Every brand understands the importance of good marketing for the company for business growth. With the increasing competition in the market for most of the brands, the right advertising strategy can help them stand out from the rest of the competitors. Understanding the competition and the need for good marketing is one, but it can…
Importance of Newspaper Advertising Nowadays in India
The newspaper market in India has been constantly growing and is constantly changing to keep its readers intact. Earlier the newspapers were just printed on paper and delivered to their readers. Other than the news, newspapers showcased different ads on every other page for different brands. This remains the trend, but with the printed newspaper,…
Advantage of PPC Services to Grow Your Business
Pay-Per-Click (PPC) advertising is a form of marketing in which you pay a small fee each time someone clicks on one of your advertisements. Google Ads, Microsoft Advertisements, and Facebook Ads are the most common PPC advertising platforms; but, considering the amount of searches and number of choices, Google is by far the most useful…
Why Should Hire an Advertising Agency for Successful Business!
An organization has a qualified team of experts with the expertise to administer both your promotion and publicity requirements. It must be taken into account factors like the budget, market objectives, mission consumers, etc. Advertising agency and publicity are the means to improve your brand visibility, generate new clients, and generate income. You can’t profit…
Important Things to Observe in Advertising On OTT
OTT advertising is similar to television advertising, but it is distributed by streaming media on OTT platforms. In the upcoming years, the platform is projected to vastly change, offering advertisers the best of all worlds: programmatic rewards and the widening footprint of operating systems. The word “over-the-top” refers to a service that requires consumers to…
Which is better: radio ads or tv ads
Considering the fact that people spend more time browsing the internet and using handheld devices than before, TV and radio ads tend to provide marketers with a remarkable rate of return. Television ads now act as the “giant megaphone” of media distribution to the public, according to a survey. This could come as a surprise…
How Does Newspaper Advertising For A Brand
“Newspaper is a unique platform. It’s not urgent, not yesterday or tomorrow but TODAY. Sitting with a newspaper and a cup of coffee in the morning will always be one of the most intimate media experiences there is.” The newspaper has established a prestige as a reliable source of information; this applies not just to…
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