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Advantage of Newspaper Advertising and Magazine Advertising in India
Despite the fact that technology has advanced significantly in recent years, newspaper advertising remains the most trusted media. The method of reading a newspaper, however, differs from print to digital. Print remains the most popular format today, with more than 250 million adults reading a newspaper every month. With such a large audience, newspaper advertisement is still…
How OTT Advertising Become a Big Advertising Platform for all Advertisers?
Over the top or OTT platforms have proved to be a convenient means of advertising for a plethora of brands and businesses. Especially in India, the viewership of content on these OTT platforms has only seen a rise ever since they were introduced to the markets. The rise has been even more with the pandemic…
Why is Digital Advertising More Popular in India nowadays?
The digital space is expanding exponentially and there still seems to be no end to this growth. With the growing digital space, the scope of advertisements is also growing. Especially in India, every other person even with limited literacy has a smartphone or wants to own one. This shows the long way India has come…
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